New Media Marketing Plan Part 3 - Social Bookmarking
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There’s a ton of Social bookmarking sites out there. Setting up accounts on the bookmarking sites will take a while initially but once done you get tools that flick through the process speeding it up no end. Socialmarker.com and onlywire.com will speed up the process. Also check out web2submitter and the video there.
Submit your URL to the following services:
http://www.google.com/bookmarks/
http://www.iliketotallyloveit.com/
If Your topic is based around the Internet marketing niche then submit to these sites as well:
http://www.jackhumphrey.com/imnews/
Next > RSS Directories
New Media Marketing Plan Part 2
More Content Submissions
Getting content out on the web can be pretty time consuming with creating content, but in terms of backlinks it’s essential
Create a series of Squidoo lenses with an article on your niche topic along with at least three modules to make sure you don’t break their rules!
Cruise other lenses on your topic and leave helpful comments linking back to your lens.
Join hubpages and again create a series of hubs all with relevant content and modules. Try to vary the content from the Squidoo lenses – Google will know if you’re just duplicating content.
Check out several other hubpages in your niche and helpfully answer or comment, linking back to your hubpage(s) using keyword as anchor text.
Create an informative Blog at Blogger.com on your niche topic and link back to your URL with the keyword anchor text.
Create an informative Blog at LiveJournal on your niche topic and link back to your URL with the keyword anchor text.
Create an informative Blog at Yahoo360 on your niche topic and link back to your URL with the keyword anchor text.
Create an informative Blog at Windows Live Spaces on your niche topic and link back to your URL with the keyword anchor text.
Create an informative Blog at wordpress.com on your niche topic and link back to your URL with the keyword anchor text.
Post a PDF version of your article and content to FreeIQ
Create an account at Zimbio and add an article with a link back using your chosen keyword as anchor text.
Create an account at Helium and add an article with a link back using your chosen keyword as anchor text.
Find out the top forums in your niche and sign up. Create a signature linking back to your main URL with the anchor text as a keyword.
Posting intelligent or useful posts, helpfully answer or contribute to other posts.
Widgets are a fantastic way to distribute your RSS feed content.
Create a widget at Widgetbox and SpringWidgets using your RSS feed
Press Releases:
Press Releases are a fantastic way to show up in the search engines and very effective. Get it right and your press release can bring your traffic for years after submitting and you can integrate video, podcasts on many.
Some are free, some are not:
http://www.pressreleasemonkey.com/wp-prm/prm-login.php
http://www.clickpress.com/releases/
http://www.freepressreleases.co.uk/
http://www.pressequalizer.com/
http://www.free-news-release.com
A New Media Marketing Plan? Part 1
Since the rise of social media and web 2.0 as marketing tools, the options available for marketing and promoting your product or service has exploded! This guide will focus on a blueprint to effectively use new media marketing to drive traffic and sales to your ‘money’ page. We’ll give you the resources for article marketing directories, press release links, social bookmarking, video directories, rss directories.
Lots of work? Absolutely. But there are many automated tools that make life so much easier. To further expand your business you should consider outsourcing these tasks in future. Click here for Outsourcing Resources
Where to start?
Firstly you will need to know what keyword you are targeting and whether there is search engine demand for that keyword, secondly whether there is a manageable number of search engines results to make it worthwhile trying to compete.
If you are selling organic food delivery for example then your anchor text in your links needs to say that search term as opposed to a web address.
<a href=”yourdomain.com”>Organic Food Delivery</a>
With some quality content written you can create a network of blog posts, articles, press releases and social marketing content. Advanced marketers may vary the anchor text keyword. You will also find different social media sites have different ways of creating anchor text links, some allow HTML code, some don’t.
Research
Go to:
http://tools.seobook.com/keyword-tools/seobook/
type in a keyword related to your niche. I.e. organic food
then look for longer tail keywords that have a decent amount of daily searches in the Google column.
Take that search term and paste into the Google search box in quotes and look at the amount of results found on the right hand side. If it’s around 30,000 and below and had 30+ searches a day then it’ll be easier to target.
You can also use:
Keywordspy.com to see what your competitors are up to.
http://www.keywordsanalyzer.com/
http://freekeywords.wordtracker.com/
When you have two or three good keywords that describe your product or service well use these in a pack of content for distribution.
Create an article with the keyword in the title (not too long) and integrate it in the body two or three times. Then create a compelling resource box with an keyword anchored link to your money page.
Create a couple of compelling blog posts, again using a different keyword for each one. Make sure your images and alt tags also reflect your keywords. Google uses various different databases such as images, video, blogs, news etc so keyworded images, for example will be picked up. So called Google Universal search is beginning to display content from the different databases in the main search results.
So you’ll need your content online to link to, whether that’s a blog, website.
Blogs are ideal because they can get high traffic and search engines love them because of the new and updating content they provide. A quick set up can be found at blogger.com or wordpress.com. Ideally you want to host it yourself though by installing from wordpress.org.
These first three methods are pretty old school, BUT still very effective and so provide a solid grounding for your marketing blueprint incoming links.
Submit to these article directories
http://www.Ezinearticles.com
http://www.Articleinfoguides.com
http://www.Goarticles.com
http://www.Infosweet.com
http://www.ArticleCity.com
http://www.Ideamarketers.com
http://www.ezineauthors.com
Part 2 New Media Marketing Plan>>
Where are you now Wayn?
Wayn (Where are you now?), a growing web 2.0 social network site has recently changed from a paid subscription a free model. Founded in 2005, it targets young single travellers and now gets 6.5 million visitors a month having grown from pulling sign ups in through Google Adwords.
WAYNE offers free international SMS messages, which proved to be the hook that fueled its growth as well as the use of viral marketing through its automatic email contact form.
A couple of lessons here:
1. Wayn may be confusing to visitors as to why they would need to use it – answer give them something they need (Free SMS) and then they’ll find other uses for the site.
2. Get your viral marketing strategies into gear
