Where are you now Wayn?
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Wayn (Where are you now?), a growing web 2.0 social network site has recently changed from a paid subscription a free model. Founded in 2005, it targets young single travellers and now gets 6.5 million visitors a month having grown from pulling sign ups in through Google Adwords.
WAYNE offers free international SMS messages, which proved to be the hook that fueled its growth as well as the use of viral marketing through its automatic email contact form.
A couple of lessons here:
1. Wayn may be confusing to visitors as to why they would need to use it – answer give them something they need (Free SMS) and then they’ll find other uses for the site.
2. Get your viral marketing strategies into gear
