New Media Marketing Plan Part 3 – Social Bookmarking
There’s a ton of Social bookmarking sites out there. Setting up accounts on the bookmarking sites will take a while initially but once done you get tools that flick through the process speeding it up no end. Socialmarker.com and onlywire.com will speed up the process. Also check out web2submitter and the video there.
Submit your URL to the following services:
http://www.google.com/bookmarks/
http://www.iliketotallyloveit.com/
If Your topic is based around the Internet marketing niche then submit to these sites as well:
http://www.jackhumphrey.com/imnews/
Next > RSS Directories
New Media Marketing Plan Part 2
More Content Submissions
Getting content out on the web can be pretty time consuming with creating content, but in terms of backlinks it’s essential
Create a series of Squidoo lenses with an article on your niche topic along with at least three modules to make sure you don’t break their rules!
Cruise other lenses on your topic and leave helpful comments linking back to your lens.
Join hubpages and again create a series of hubs all with relevant content and modules. Try to vary the content from the Squidoo lenses – Google will know if you’re just duplicating content.
Check out several other hubpages in your niche and helpfully answer or comment, linking back to your hubpage(s) using keyword as anchor text.
Create an informative Blog at Blogger.com on your niche topic and link back to your URL with the keyword anchor text.
Create an informative Blog at LiveJournal on your niche topic and link back to your URL with the keyword anchor text.
Create an informative Blog at Yahoo360 on your niche topic and link back to your URL with the keyword anchor text.
Create an informative Blog at Windows Live Spaces on your niche topic and link back to your URL with the keyword anchor text.
Create an informative Blog at wordpress.com on your niche topic and link back to your URL with the keyword anchor text.
Post a PDF version of your article and content to FreeIQ
Create an account at Zimbio and add an article with a link back using your chosen keyword as anchor text.
Create an account at Helium and add an article with a link back using your chosen keyword as anchor text.
Find out the top forums in your niche and sign up. Create a signature linking back to your main URL with the anchor text as a keyword.
Posting intelligent or useful posts, helpfully answer or contribute to other posts.
Widgets are a fantastic way to distribute your RSS feed content.
Create a widget at Widgetbox and SpringWidgets using your RSS feed
Press Releases:
Press Releases are a fantastic way to show up in the search engines and very effective. Get it right and your press release can bring your traffic for years after submitting and you can integrate video, podcasts on many.
Some are free, some are not:
http://www.pressreleasemonkey.com/wp-prm/prm-login.php
http://www.clickpress.com/releases/
http://www.freepressreleases.co.uk/
http://www.pressequalizer.com/
http://www.free-news-release.com
A New Media Marketing Plan? Part 1
Since the rise of social media and web 2.0 as marketing tools, the options available for marketing and promoting your product or service has exploded! This guide will focus on a blueprint to effectively use new media marketing to drive traffic and sales to your ‘money’ page. We’ll give you the resources for article marketing directories, press release links, social bookmarking, video directories, rss directories.
Lots of work? Absolutely. But there are many automated tools that make life so much easier. To further expand your business you should consider outsourcing these tasks in future. Click here for Outsourcing Resources
Where to start?
Firstly you will need to know what keyword you are targeting and whether there is search engine demand for that keyword, secondly whether there is a manageable number of search engines results to make it worthwhile trying to compete.
If you are selling organic food delivery for example then your anchor text in your links needs to say that search term as opposed to a web address.
<a href=”yourdomain.com”>Organic Food Delivery</a>
With some quality content written you can create a network of blog posts, articles, press releases and social marketing content. Advanced marketers may vary the anchor text keyword. You will also find different social media sites have different ways of creating anchor text links, some allow HTML code, some don’t.
Research
Go to:
http://tools.seobook.com/keyword-tools/seobook/
type in a keyword related to your niche. I.e. organic food
then look for longer tail keywords that have a decent amount of daily searches in the Google column.
Take that search term and paste into the Google search box in quotes and look at the amount of results found on the right hand side. If it’s around 30,000 and below and had 30+ searches a day then it’ll be easier to target.
You can also use:
Keywordspy.com to see what your competitors are up to.
http://www.keywordsanalyzer.com/
http://freekeywords.wordtracker.com/
When you have two or three good keywords that describe your product or service well use these in a pack of content for distribution.
Create an article with the keyword in the title (not too long) and integrate it in the body two or three times. Then create a compelling resource box with an keyword anchored link to your money page.
Create a couple of compelling blog posts, again using a different keyword for each one. Make sure your images and alt tags also reflect your keywords. Google uses various different databases such as images, video, blogs, news etc so keyworded images, for example will be picked up. So called Google Universal search is beginning to display content from the different databases in the main search results.
So you’ll need your content online to link to, whether that’s a blog, website.
Blogs are ideal because they can get high traffic and search engines love them because of the new and updating content they provide. A quick set up can be found at blogger.com or wordpress.com. Ideally you want to host it yourself though by installing from wordpress.org.
These first three methods are pretty old school, BUT still very effective and so provide a solid grounding for your marketing blueprint incoming links.
Submit to these article directories
http://www.Ezinearticles.com
http://www.affsphere.com
http://www.Articleinfoguides.com
http://www.Goarticles.com
http://www.Infosweet.com
http://www.ArticleCity.com
http://www.Ideamarketers.com
http://www.ezineauthors.com
Part 2 New Media Marketing Plan>>
Where are you now Wayn?
Wayn (Where are you now?), a growing web 2.0 social network site has recently changed from a paid subscription a free model. Founded in 2005, it targets young single travellers and now gets 6.5 million visitors a month having grown from pulling sign ups in through Google Adwords.
WAYNE offers free international SMS messages, which proved to be the hook that fueled its growth as well as the use of viral marketing through its automatic email contact form.
A couple of lessons here:
1. Wayn may be confusing to visitors as to why they would need to use it – answer give them something they need (Free SMS) and then they’ll find other uses for the site.
2. Get your viral marketing strategies into gear
Twhirl overload?
Erick Schonfeld at Techcrunch seems to have had a bit of a nightmare with Twhirl Tweets taking over his desktop (check out the screenshot)
Of course the development of all these micro media apps do clutter our lives to a certain extent but if controlled these can surely be very useful tools.
I have been writing about Micro Media for the next FMB report so whatever happens I will be installing twhirl.. :-0
The Wonder of Live Feed TV Interactive Type Stuff!
I happened to stumble across a live questions and answers feed over on mashable last night – Cali and Neal Lewis from geekbrief.tv were at the WordCamp Dallas 2008.
Geek Brief TV is Shiny, Happy Tech News. It’s a 3-5 minute video podcast, released 4-5 times a week that covers news about technology, consumer electronics, and Web 2.0 projects.
I started listening in on the mashable live feed as I had just subscribed to their channel over on itunes. These guys are seriously new media, doing live feeds to iphones and if you check it out you’ll see their whole setup is about as ‘professional’ as you can get !
Anyway I had to ask a few questions and our guy from mashable asked them all my questions..Thanks! whoever you were..
Amazing to see them respond to my questions on stage live!
Funny thing is I was only at the computer to grab an email in the middle of a TV break!
Google Text Ads with Video
Digital Inspiration picked up on Google showing video ads in their sponsored results. The video is hidden until the user clicks a link underneath the text ad…
This was only a matter of time as we highlighted in our Google Universal Search Report in the FMB members area the plain old text ads are going to have a hell of a time competing with organic search that are showing up other Google verticle results.
Clip those favorite bits with Clipmarks
Create Clipcasts..snip out interesting blog posts, videos, pics or paragraphs of text from websites and save them to your clipmarks. You can reference this for ‘Linkbait’ blog posts, research, whatever you like. They can also be published immediately to your blog or your clipcast widget!
Very cool tool..!
Stumpedia People Power
Just seen posted at Mixed Media Arts, a hum
an organized search engine has been unleashed..At Stumpedia you submit sites for a particular search term and other Stumpedia site users have the ability to give a ‘yay’ or ‘nay’ on how relevant that search is.
Many keywords aren’t currently bringing up results, so why not head over there and add some relevant links? Remember your links have to be relevant otherwise they’ll more likely be voted a thumbs down.
Quote from Press Release:
Stumpedia.com will enable users around the world to share their knowledge and interests with one another and provide an alternative to traditional search. Users are encouraged to create custom content pages for any possible search term in the world and links that will help people find relevant results and answers to their search requests. Links to social bookmarks, social profiles, blogs, news stories, authoritative articles, videos, images, and web pages are welcomed.
Blogging for your Business
Why blog and how do you go about it. Whatever business you run, a blog integrated with your website is an essential traffic attractor and great way to build a relationship with prospects as well as an opportunity to build yourself into an expert in your field.
This audio covers the why, how and what of blogging:
