New Media Marketing Plan Part 3 – Social Bookmarking
There’s a ton of Social bookmarking sites out there. Setting up accounts on the bookmarking sites will take a while initially but once done you get tools that flick through the process speeding it up no end. Socialmarker.com and onlywire.com will speed up the process. Also check out web2submitter and the video there.
Submit your URL to the following services:
http://www.google.com/bookmarks/
http://www.iliketotallyloveit.com/
If Your topic is based around the Internet marketing niche then submit to these sites as well:
http://www.jackhumphrey.com/imnews/
Next > RSS Directories
A New Media Marketing Plan? Part 1
Since the rise of social media and web 2.0 as marketing tools, the options available for marketing and promoting your product or service has exploded! This guide will focus on a blueprint to effectively use new media marketing to drive traffic and sales to your ‘money’ page. We’ll give you the resources for article marketing directories, press release links, social bookmarking, video directories, rss directories.
Lots of work? Absolutely. But there are many automated tools that make life so much easier. To further expand your business you should consider outsourcing these tasks in future. Click here for Outsourcing Resources
Where to start?
Firstly you will need to know what keyword you are targeting and whether there is search engine demand for that keyword, secondly whether there is a manageable number of search engines results to make it worthwhile trying to compete.
If you are selling organic food delivery for example then your anchor text in your links needs to say that search term as opposed to a web address.
<a href=”yourdomain.com”>Organic Food Delivery</a>
With some quality content written you can create a network of blog posts, articles, press releases and social marketing content. Advanced marketers may vary the anchor text keyword. You will also find different social media sites have different ways of creating anchor text links, some allow HTML code, some don’t.
Research
Go to:
http://tools.seobook.com/keyword-tools/seobook/
type in a keyword related to your niche. I.e. organic food
then look for longer tail keywords that have a decent amount of daily searches in the Google column.
Take that search term and paste into the Google search box in quotes and look at the amount of results found on the right hand side. If it’s around 30,000 and below and had 30+ searches a day then it’ll be easier to target.
You can also use:
Keywordspy.com to see what your competitors are up to.
http://www.keywordsanalyzer.com/
http://freekeywords.wordtracker.com/
When you have two or three good keywords that describe your product or service well use these in a pack of content for distribution.
Create an article with the keyword in the title (not too long) and integrate it in the body two or three times. Then create a compelling resource box with an keyword anchored link to your money page.
Create a couple of compelling blog posts, again using a different keyword for each one. Make sure your images and alt tags also reflect your keywords. Google uses various different databases such as images, video, blogs, news etc so keyworded images, for example will be picked up. So called Google Universal search is beginning to display content from the different databases in the main search results.
So you’ll need your content online to link to, whether that’s a blog, website.
Blogs are ideal because they can get high traffic and search engines love them because of the new and updating content they provide. A quick set up can be found at blogger.com or wordpress.com. Ideally you want to host it yourself though by installing from wordpress.org.
These first three methods are pretty old school, BUT still very effective and so provide a solid grounding for your marketing blueprint incoming links.
Submit to these article directories
http://www.Ezinearticles.com
http://www.affsphere.com
http://www.Articleinfoguides.com
http://www.Goarticles.com
http://www.Infosweet.com
http://www.ArticleCity.com
http://www.Ideamarketers.com
http://www.ezineauthors.com
Part 2 New Media Marketing Plan>>
Social Marketing Snowstorm
It’s everywhere! If you didn’t realize the marketing potential of social media sites then surely you do now! There’s been a snowstorm of social marketing launches as if the Internet Marketing community have just woken up and thought, ‘damn that facebook traffic looks good’.
Lasy year we had the excellent 30 day challenge from Ed Dale and Dan Raine which blew the lid open on a myriad of web 2.0 marketing strategies.
Rich Schefren of Strategic Profits Blog, gave away the excellent Attention Age Doctrine II as a prelude to his Business Acceleration Program – lots of bonuses and coaching for just under the $2k mark
We’ve had Social Media Traffic Strategies (Smarts) launched this week from the Stompernet crew. The course covers an impressive range from search engine domination, using video marketing, harnessing the power of blogs, podcasting etc. Make a cheque out for $1397.
Jack Humphrey of the Friday Report has unleased the altogether much more affordable (apart from FMB of course 
) SocialPowerLinking which currently stands at just $29.95 per month.
StumbleUpon Traffic
StumbleUpon is an excellent resource for Traffic! But how can you achieve this?
Here’s a quick blast Post on the subject. We’ve also put out a report in the membership area. You can log in here: New Media Membership
Why use StumbleUpon?
There are numerous reasons why you should be marketing with StumbleUpon. The biggest reason that any marketer should be using StumbleUpon is the exponential number of users in its birth. In 2006, StumbleUpon had 540,000 users. This year, so far, they have already almost four million users globally.
Visitors vote one websites they like or do not like, then the system offers more websites that are similar to the ones you like and different from the ones that you do not like. This means it is a more customizable search related tool that users will actually enjoy.
Once you have installed the toolbar you can ’stumble’ through many websites of your chosen category and click the ‘I Like it’ or the thumbs down (No more of this). The votes count and create more demand for your webpages the more ‘thumbs up’ you get.
How do I get even more visitors from SU?
Generally stumbling, rating, adding more friends as well as new pages that other people like will increase your Karma and make your vote more effective, so it makes sense to vote for your own pages.
Add more tags – if your page is in the category of design then add tags for anything related such as graphic design, web design, artwork, illustration etc. SU will then send people that are interested in illustration who may not have listed design as one of their interests.
Send to your friends – They’re more likely to vote positively for your site and this means more visitors for you! Also take note that 10 votes in 10 minutes are more valuable than the same votes in 10 hours.
Positively rate any sites that have links to your pages, as the visitors will trickle through on the strength of that extra traffic.
Stumble only the best pages on your domain as SU takes into account the average quality of pages Stumbled.
Buy StumbleUpon Traffic
An alternative is to consider sponsoring your site on StumbleUpon. This means you pay every time your page is shown to stumblers in your selected category. It’s currently incredibly cheap at $0.05 per visitor (with a maximum of 2,000 visitors per day) although don’t be surprised if this rapidly rises.
This is a great way to get started and you can also earn free traffic this way if you can encourage Stumblers to vote for you, which pushes more visitors to your page or blog.
Our latest report in the free membership area is a quickblast report on stumbleupon traffic and delves into more detail.
Welcome to the FMB Blog
Welcome to the FutureMarketingBlueprint blog!
FutureMarketingBlueprint is a new media web 2.0 marketing resource for businesses, entrepeneurs or anyone looking to use the powerful tools and strategies in the Incredible new media age we’re in now and the next few years.
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Merry Christmas to all our members, subscribers and readers and all the best for 2008!
