A New Media Marketing Plan? Part 1
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Since the rise of social media and web 2.0 as marketing tools, the options available for marketing and promoting your product or service has exploded! This guide will focus on a blueprint to effectively use new media marketing to drive traffic and sales to your ‘money’ page. We’ll give you the resources for article marketing directories, press release links, social bookmarking, video directories, rss directories.
Lots of work? Absolutely. But there are many automated tools that make life so much easier. To further expand your business you should consider outsourcing these tasks in future. Click here for Outsourcing Resources
Where to start?
Firstly you will need to know what keyword you are targeting and whether there is search engine demand for that keyword, secondly whether there is a manageable number of search engines results to make it worthwhile trying to compete.
If you are selling organic food delivery for example then your anchor text in your links needs to say that search term as opposed to a web address.
<a href=”yourdomain.com”>Organic Food Delivery</a>
With some quality content written you can create a network of blog posts, articles, press releases and social marketing content. Advanced marketers may vary the anchor text keyword. You will also find different social media sites have different ways of creating anchor text links, some allow HTML code, some don’t.
Research
Go to:
http://tools.seobook.com/keyword-tools/seobook/
type in a keyword related to your niche. I.e. organic food
then look for longer tail keywords that have a decent amount of daily searches in the Google column.
Take that search term and paste into the Google search box in quotes and look at the amount of results found on the right hand side. If it’s around 30,000 and below and had 30+ searches a day then it’ll be easier to target.
You can also use:
Keywordspy.com to see what your competitors are up to.
http://www.keywordsanalyzer.com/
http://freekeywords.wordtracker.com/
When you have two or three good keywords that describe your product or service well use these in a pack of content for distribution.
Create an article with the keyword in the title (not too long) and integrate it in the body two or three times. Then create a compelling resource box with an keyword anchored link to your money page.
Create a couple of compelling blog posts, again using a different keyword for each one. Make sure your images and alt tags also reflect your keywords. Google uses various different databases such as images, video, blogs, news etc so keyworded images, for example will be picked up. So called Google Universal search is beginning to display content from the different databases in the main search results.
So you’ll need your content online to link to, whether that’s a blog, website.
Blogs are ideal because they can get high traffic and search engines love them because of the new and updating content they provide. A quick set up can be found at blogger.com or wordpress.com. Ideally you want to host it yourself though by installing from wordpress.org.
These first three methods are pretty old school, BUT still very effective and so provide a solid grounding for your marketing blueprint incoming links.
Submit to these article directories
http://www.Ezinearticles.com
http://www.affsphere.com
http://www.Articleinfoguides.com
http://www.Goarticles.com
http://www.Infosweet.com
http://www.ArticleCity.com
http://www.Ideamarketers.com
http://www.ezineauthors.com
Part 2 New Media Marketing Plan>>
Social Marketing Snowstorm
It’s everywhere! If you didn’t realize the marketing potential of social media sites then surely you do now! There’s been a snowstorm of social marketing launches as if the Internet Marketing community have just woken up and thought, ‘damn that facebook traffic looks good’.
Lasy year we had the excellent 30 day challenge from Ed Dale and Dan Raine which blew the lid open on a myriad of web 2.0 marketing strategies.
Rich Schefren of Strategic Profits Blog, gave away the excellent Attention Age Doctrine II as a prelude to his Business Acceleration Program - lots of bonuses and coaching for just under the $2k mark
We’ve had Social Media Traffic Strategies (Smarts) launched this week from the Stompernet crew. The course covers an impressive range from search engine domination, using video marketing, harnessing the power of blogs, podcasting etc. Make a cheque out for $1397.
Jack Humphrey of the Friday Report has unleased the altogether much more affordable (apart from FMB of course :)) SocialPowerLinking which currently stands at just $29.95 per month.
